Lenovo | You Launch

AI built into laptops was something consumers were afraid of taking over. We re-positioned Lenovo’s new AI PCs as the most personal piece of tech ever. Instead of launching a new piece of tech, we launched a brand new “You.”

+16 point jump in brand awareness (goal was +2)
Defended the #1 global PC maker position
Drove a 13% YoY revenue increase — with YOGA AI-PC revenue up 26% and ThinkPad AI-PC up 19%

ARF David Ogilvy Awards
🥇 Gold — Electronics & Technology
🥉 Bronze — Business-to-Business

Chief Creative Officer: Jared Kozel
Executive Creative Director: James Beikmohamadi
Creative Director: Haley Kochersperger
ACD Writer: Jeff Phunglan
ACD Art Directors: Kimberly Blasnik, Lauren Sanders
Designer: Natasha Rodgers, Heidi Keller