Lenovo | B2B Rebrand
PROBLEM
Lenovo’s B2B Hybrid AI brand was disjointed with a lack of consistency leading their brand perception among tech leaders to be not up to par with more cutting edge brands like Amazon AWS.
SOLUTION
We developed an own-able brand platform and premium look & feel to stand out amongst the crowded AI B2B marketplace.
AI Asset Development
Utilizing an AI-forward approach we developed low-cost high-impact brand assets .
Creative Directors: Haley Kochersperger, James Beikmohamadi
Associate Creative Director: Katie Mullins
Senior Writer: Noelle Runyan