Lenovo | Your Aura is Limitless
This multi-year global platform was created to launch Lenovo’s premium Aura Edition product line. We capitalized on the cultural relevance of auras and aura-maxing to show how your personal aura is enhanced when you use the Lenovo Aura Edition.
+20% unit sales growth globally
+13% total YoY revenue
Lenovo.com traffic +13.5% (goal 10%); Configure-to-Order activity hit 42% (goal 15%)
Held #1 global position in the premium Windows non-gaming category
Stole 6% market-share from Apple
Content Creator Partnerships
In year 2 we partnered with digital creators and brought their artwork to life through the campaign
Global 360 Campaign
The campaign has been running globally for 2+ years, built to be adapted to LATAM and APAC markets, and in addition to 360 social and digital campaign assets has included the development of immersive interactive smart-wall experiences at the CES Tech Conference.
Chief Creative Officers Tom Murphy, Jared Kozel
Creative Directors: Haley Kochersperger, Curt Mueller, James Beikmohamadi
Associate Creative Director: Katie Mullins
Senior Art Director: Marcelle Anjos de Silva
Senior Writer: Noelle Runyan
Designers: Natasha Rodgers, Heidi Keller