America’s Best | Brand Launch

PROBLEM
America’s Best came to us with an outdated brand built around a tired owl mascot, and over-used deal messaging.

SOLUTION
We created a new brand platform “Every Eye Deserves Better” and launched a completely refreshed brand redesign & 360 campaign.

9.6% sales growth for America's Best, driven largely by the campaign
Brand relaunch boosted marketing responsiveness +14% and total ROI +7%
Overall marketing efficiency +24% and ROI +24%

Tagline & Brand Design

Film

We launched the new platform with a :60 film letting the people speak up for their eyes.

360 Campaign Content

The campaign featured a refreshed website, CRM campaign, social, digital, and OOH.

Chief Creative Officer: Tom Murphy
Creative Directors: Haley Kochersperger, James Beikmohamadi
Associate Creative Director: Katie Mullins
Senior Writer: Noelle Runyan