Amazon | Buy With Prime

Amazon launched a new sub-brand called “Buy With Prime” — a direct-to-consumer service that gives them access to their Prime member benefits without ever losing the comfort of their favorite brands’ shopping experience. To launch, they needed a brand look and feel, and an organic social launch and messaging plan.

The biggest challenge? Making sure we could create impactful branding that could easily incorporate existing imagery, and other brands’ logos.

Associate Creative Director: Haley Kochersperger
Copywriter: Caroline Lancaster
Designer: Natasha Rodgers
Animator: Ryan Rodinis