How can Staples engage with it's followers on National Paperclip Day? By showing off what professional artists would draw around a paper clip, we inspire office-goers to submit their own #clipdoodles. The idea inspires a new bored-at-the-office movement, that is expandable beyond the big May 29th holiday, and is automatically flowed onto the Clipdoodle microsite. 

Art Director: Haley Kochersperger
Photographer: Jonathan Oppenheim